Ask all the professionals you know to tell you how psychology fits into their professional lives.  It's a really easy way to see who falls into two camps.

One group will discount the value of psychology.  They will be more focused on A-B-C, or Always Be Closing.  We call that "Below the Line" business.  Ultimately, many of them simply run out of things to sell to their clients.

The other group focuses on the congruence and quality of their long-term business relationship with their clients.  Psychology fits into their business because it is key to their communicating and connection with their clients.  It is key to their being able to deliver extremely relevant service to their clients.

So, the question for you is: How does psychology fit into your business?

If you want help figuring out how to use psychology to advance your business, we're here.

Michael Lovas and Pamela Holloway


[Note: Esparza Speakers is please to welcome Michael and Pamela to the ES family.  Their speaker pages, video demos, one-sheets, and more will be online any day now, so check back soon.  They will also continue to contribute to this blog, so we look forward to learning more about them and the of business psychology of attracting, connecting with, and building credibility with people.  And if you can't wait, check out their blog at http://www.aboutpeople.com/InnerCircle/]