URL: http://www.esparzaspeakers.com/blog/index.php/view/10/The_Alpha_Factor
Who doesn't like the sound of that? 'Alpha' anything seems to garner a lot of attention these days. So what business owner or senior executive wouldn't want to lead an "alpha company"?
A couple of weeks ago, I told you about a just released book by two ES speakers. Well, it has dawned on me that since ES is new, and this blog is new, there are several other books that I should be introducing to you ... and it doesn't really matter that they were released earlier in the year. So I'm starting with "The Alpha Factor."
During these tough times with so many businesses struggling, who wouldn't appreciate a program on how successful companies create customer loyalty and market dominance? After 15 years of research, 100,000 consumer interviews, hundreds of corporate interviews, and tests with more than 75 real-world companies, Wes Ball has learned how to create and sustain growth, and the secret is in his book, The Alpha Factor ... and, of course, he would be delighted to share it in person with your audience!
How did Harley-Davidson, Starbucks, Victoria's Secret, John Deere, Mercedes, BMW, Wal-Mart, and every other Alpha company create such customer loyalty and market dominance? Read Wes' book to find out. It has been called 'eye-opening,' 'jaw-dropping,' 'revolutionary,' 'powerful,' and 'influential.' Those adjectives apply to his live programs and presentations, too, along with the descriptive words engaging and entertaining.
So if you have an audience of business execs who want to understand how to build strong, profitable companies, check out Wes Ball and his book ... visit his ES speaker page right now.